Using a Brand Name to Describe a Product

Flexible versatile cooperative accommodating amendable etc. Im not entirely sure if the coke example exactly fits in since the generic term is different from the brand.

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Describing your brand personality using the perfect adjectives is essential.

. Other examples include Kleenex Aspirin and Sharpie. If people begin using a brand name to generally describe the type of product the owner of the brand name will lose all rights to it. A very prominent example of this is GoogleGoogling.

If it is necessary to cite a brand name the words or equivalent should be included eg. These product details can be one sentence a short paragraph or bulleted. A brand-name product is one which is made by a well-known manufacturer and has the manufacturers label on it.

Xerox is a brand of photocopy machine. If people begin using a brand name to generally describe the type of product the owner of the brand name will lose all rights to it. Theyre also home to the 1 correction fluid on the market Wite-Out.

You can also just scroll down if you want the list itself of 500. COBUILD Advanced English Dictionary. A product description is a form of marketing copy used to describe and explain the benefits of your product.

Kleenex for example is a brand of facial tissues yet the word is used today to refer to facial tissues of any brand. A metaphor shapes the way we engage with the brand because it is often the basis for a brand story. It is sometimes more practical to.

Because there is no other way to describe it Mr. A trademark if it can get consumers to associate the brand name with its specific product. A metaphor can be used in a brand name or as part of a tagline.

Brand Name as a Metaphor. If people begin using a brand name to generally describe the type of product the owner of the brand name will lose all rights to it. When you use a brand name as a.

True A product brand name that is used only for that product is called an ______ brand. Coke is neither brand name nor product though it is one case where the brand and the product actually share a name Coca-Cola vs The Coca-Cola Company. That word too has been since adopted to refer to any brand of photocopy machine and moreover also employed as a verb to describe the act of photocopying.

Sometimes people are lucky sometimes a name is sitting there ready for the taking sometimes people have names before they even have a product. BIC is a big name in the world of supplies with pens highlighters pencils and more. They can be serious funny or quirky.

The brands name is commonly used as a generic phrase in offices and schools across the country. But for most of us branding often costs and it can cost a lot whether it be time mental space or the money it costs to get an agency involved Exxon spent 100 million for their brand name. Business In buying footwear 66 prefer brand-name products.

When you write a product description with a huge crowd of buyers in mind your descriptions become wishy-washy and you end up addressing no one at all. True The Dallas Chargers racing team gives manufacturers of clothing and gift items permission to use the teams name and emblem. When this question came up on the Straight Dope Message Board on AOL resident grammarian Bermuda999 mentioned that one commonly used term is the awkward generic descriptor undoubtedly the way these things should be referred to legally.

Some common examples include. The only name really known for disposable pens and found in the drawers of offices across the world the word Biro is actually a French-owned trade name for the product of the ballpoint pen. When you use a brand name as a generic term youre using a proprietary eponym or more simply a generic trademark.

It basically means people are using trademarked names as a descriptor for products that are similar to the original branded product. Understanding how to write a product description requires putting yourself in the shoes of your audience. Im sharing some tips on doing a brand adjective exercise.

ExpoFine Tip Dry-Erase Marker or equal dry-erase marker. As this illustrates although brand names are proper. A term you might see for what befalls a word and a trademark holder when it loses its brand name is.

Therefore its worthwhile to take some time to choose a handful of adjectives that describe your brand. Definition of brand-name product. In other words it provides all the information and details of your product on your ecommerce site.

Société Bic have the name legally associated with them with the use of this brand becoming the name of all throwaway pens due to the name of the inventor. Able to adjust to new conditions or able to be modified for a new use or purpose. By choosing a culturally familiar symbol as a representation of your brand you can create a deeper meaning that resonates with the people important to your brand.

Set goals and KPIs. Is there a name or term used to describe the phenomenon when a brand name becomes so ubiquitous that it is used in place of the product or related verbs. Defining Your Brand Personality.

Focus on your ideal buyer.

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